Floor Flair Vinyl Rugs – The New Décor Staple
Have you been on the hunt for the next unique, innovative, and exciting product line to bring into your store? We’ve got something that checks all three of these boxes and much more. Meet Floor Flair – vinyl rugs with style and personality. This casual, trendy alternative to traditional fiber floor coverings is the new wave of home decor. Dive into this must-have trend and find out what Floor Flair is all about! We’ll also share some fun and inventive display tips. Let’s get started, retailers!
5 Perks of Vinyl
One of the best things about Floor Flair is that it’s made of vinyl! We’re bending the rules and bringing a fresh, modern spin to traditional rug design. Check out five reasons your customers will love vinyl rugs below!
Want to know more? Join us for a fun conversation with Margo, our Director of Product Design & Innovation. You’ll find out how the collection started and get a few hints about what’s to come! ????
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Helpful Display Tips
So, you’ve decided to order Floor Flair (yay!), but now you’re thinking, “How should I show them off in my store?” We’ve got you covered! Check out five display tips you can use to make your Floor Flair offering shine. Let us know in the comments which ones you’re going to try!
- Mix patterns and sizes within one area to encourage cross-sales.
- Use our eye-catching Floor Flair Corrugate Display (D1014) to showcase up to 24 rugs – it’s perfect to slip into a small spot that needs that extra
- You can also display rolled rugs inside Art Planters, baskets, or other containers.
- Place some rugs out on the floor around your shop to draw customers’ attention – the cash wrap is a great spot!
- Layer different styles on a large table so customers can flip through and see designs up close.
- Hang across a wide ladder for visual appeal – we love this one!
Top 4 Spots for Floor Flair
Floor Flair comes in six different sizes. With a variety to choose from, finding a spot to add a burst of color is easy. Here are some go-to places your customer can use Floor Flair.
- Entryway
- Living Room
- Hallway
- Kitchen
The entryway is a great spot for a rug! Adding a 2’ x 3’ or 3’ x 5’ size right at the front door creates a softer, more welcoming entryway. A 2.5’ x 7' runner would also work great near a shoe rack in the entryway or mudroom. Any dirt tracked into the entryway can be easily cleaned off with a damp cloth. Say goodbye to muddy shoe prints and dirt marks!
It’s so important for the heart of the home to feel inviting. Adding the right rug to a living room or den space ties the entire space together and provides the perfect finishing touch. A 4’ x 6’ or 5’ x 7’ size fills a standard living room or den beautifully. With over 50 designs, there’s a style for everyone! Select rugs also have coordinating Art Planters. Adding a set of matching planters creates a cohesive look and elevates the existing décor of any room.
Vinyl rugs are a must for hallways! With fade-resistant inks, our rugs are perfect for a high-traffic area like a hallway. A 2’ x ‘6 or 2.5’ x 7’ rug will fit perfectly, and the colorful patterns add pizzazz to typically plain, neglected halls. One awesome perk of Floor Flair is that it lies totally flat. This means no more getting tripped up and having to reposition the rug. Now that’s a win!
Some might be wary about using a rug in the kitchen – drink spills, food debris, wine stains… the list goes on. Not with Floor Flair. Vinyl rugs give you the best of both worlds in the kitchen – your customers can add style and personality to their space and won’t have to worry about stains and spills. All they need is a wet cloth and mild dish soap to take care of tough stains and keep their rug looking as good as new!
With worries aside, the kitchen sink is a wonderful place for a 2’ x 3’ or 2’ x 6’ rug! Kitchens are typically designed with neutral tones – adding a rug will give the room style, flair, and personality, and it can be swapped out as preferences change. These vinyl rugs will definitely be a conversation starter at your customer’s next dinner party.
We hope you and your customers love Floor Flair and can’t wait to see how you display them in your store. Be sure to share some photos on your shop’s Facebook or Instagram account and tag us @studiomoutdoor. Here’s to your new adventure with vinyl rugs - cheers!
- Ashlee Xavier, Marketing Specialist